Sektoriai FMCG, Maistas, gėrimai, maisto perdirbimas, alaus darykla, spirito varykla
Paskelbti darbai 4
POWERED BY 125 PLANTS, 3000 DISTRIBUTORS & 5000 DISTRIBUTION TRUCKS ACROSS INDIA
CONSUMER IS AT THE HEART OF OUR BUSINESS
A BISLERI FOR EVERYONE AND EVERY OCCASION
BISLERI LABELS IN REGIONAL LANGUAGES
Bisleri launched labels in regional languages across India in 2017, the first in this category to do so. India being a multilingual country, people prefer communication in their local language too. Hence, the move aimed to connect with the local people in different markets and help them to identify and relate to the brand in languages they understand. It would also help consumers to recognize the genuine Bisleri bottle and avoid buying counterfeit products or products which spell differently but look the same. Labels were released in several local languages like Hindi, Marathi, Gujarati, Punjabi, Tamil, Telugu, Assamese, Malayalam, Kannada, Bengali, and Oriya across different SKUs.
INNOVATION FLOWS IN THE PIPELINE
BISLERI GOES GREEN
Bisleri changed its blue label to green in 2006.
The change to aquagreen colour was recommended to set Bisleri apart from other bottled water brands available in blue package. It was also in line with the increasing global interest in ecology and green earth concepts. Bisleri knew that the small, local players would easily change to green but global brands will not.
DELIVERING HIGHEST QUALITY PRODUCTS
We give utmost importance to quality and believe in maintaining the highest possible standards in hygiene. All Bisleri production facilities have their own quality testing labs that ensure that every Bisleri product is made as per quality guidelines set by the Bureau of Indian Standards (BIS).
Our state-of-the-art central lab located at Bisleri Head Office, Mumbai, ensures that quality standards are maintained across all Bisleri units in the country. They also ensure uniformity in procedures followed at all locations. For this purpose, they collect and test samples of raw and treated water every month, from each Bisleri production facility in India. They also conduct quality tests on random samples of all pack sizes collected from the markets every month.
All this to ensure that each drop of Bisleri is absolutely pure, hygienic and safe, everywhere in India!